Monday, 6 January 2014

A SMALL DOT IN AN INFINITY NET

Yayoi Kusama exhibition “A Dream I Dreamed”, held in the Museum of Contemporary Art, was a great excuse for another visit to Shanghai art museum. The exhibition offered a rare opportunity to see Yayoi Kusama’s recent works and it wasn't disappointing…


Throughout her career, Kusama has worked in a wide variety of media; painting, collage, sculpture, performance art and environmental installations, most of which exhibit her thematic interest in psychedelic colors, repetition and pattern. A precursor of the pop art, minimalist and feminist art movements, Kusama influenced contemporaries such as Andy Warhol and Claes Oldenburg. Kusama is now acknowledged as one of the most highly-regarded living artists to come out of Japan, and an important voice of the avant-garde.
After experiencing psychiatric problems, in 1977 she voluntarily admitted herself to a hospital, where she spent the rest of her life. From here, she continued to produce artworks in a variety of mediums.

For those unfamiliar with Kusama’s work, the paparazzi nicknamed Kusama the Polka Dot Princess in the 1960s when she lived in New York City, you’ll quickly understand why…

No artist embodies a life of obsession quite like Yayoi Kusama. As a child, she began seeing polka dots everywhere she went. For over 70 years the enigmatic, troubled artist explored the circle as a metaphor, a pattern, a disease and a cure.
What I find fascinating about Yayoi Kusama is that she has transformed her nightmares into art… madness or genius?

This exhibition is a showcase of over 100 pieces of Kusama art on her habitual theme of losing oneself to the infinite fabric of the universe, acting as a small dot in an infinity net. Through her immersive installations, her viewers become privy to her expansive hallucinations as she encourages them to "Forget yourself. Become one with eternity. Become part of your environment. Make love."

Kusama talks about the inspiration for her works as “a polka-dot has the form of the sun, which is a symbol of the energy of the whole world and our living life, and also the form of the moon, which is calm. Round, soft, colorful, senseless and unknowing. Polka-dots become movement... Polka dots are a way to infinity."




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In the fashion world, Yayoi Kusama and the polka dot are also a large source of inspiration used by designers as you can see bellow.

Marc Jacobs used also a lot the graphic dot pattern for his perfume collection DOT or in his clothing collection. He collaborated also with the Japanese artist for Louis Vuitton.

Last September, an entire Yayoi Kusama for Louis Vuitton Bag Collection was launched, featuring Vuitton icons, duffle bags, evening bags and also some specials that you will not find in the main line. Kusama’s dot designs were mixed with the iconic Louis Vuitton monogram design.


In the December 2013 Art Issue, W Magazine, Yayoi Kusama was enlisted, creating both the set and customizing the suit that George Clooney is wearing.


And of course there is another celebrity famous for wearing polka Dots…

Contemporary packaging design also draws inspiration from that strong graphic dot  pattern..

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So those little dots, so hypnotizing for Yayoi, still have infinite artistic possibilities ahead and continue to obsess the human mind…

Anne Laborde, Design Director

THANKS FOR ALL THE FISH, 2013. 2014 - HERE WE COME!


And so another great year comes to an end and what's the holiday season without celebration! With our Santa hats on, the team wound up the year in a fashion befitting of the wonderful year that it has been, ringing in the festival cheer at the studio Christmas party. As the heady aroma of the brewing Gluhwein wafted through the agency, the office was filled with excited chatter and the always-welcome sound of wrapping papers being torn open.




The Secret Santas this year ranged from supportive of age old habits, exhibited by the Gin & Tonic kit to thoughtful and social service oriented, as displayed via the Belt of Honour.





As some of us tried guessing who our Secret Santas were, others were busy gorging on the delectable goodies including the H&M branded apple pie by resident baker Monique and the Christmas Tree cake by Zonna.


It's been a lovely year with lots to be proud of and lots more to be grateful for. So as we pull up our socks and gear up for an even better 2014, here's wishing all of you the happiest New Year from all of us at H&M.


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Sharanya Venkataraman, Account Executive
Jay Sunwoo, Designer