Jay created FOLDING HAPPINESS, an origami typeface, that represents her trait and personality. Inspired by children's toys and colorful objects around her she literally folded colored paper until she got the shape of a letterform and then photographed them to create a full alphabet.
Jay also celebrated the FISHERMAN'S FRIEND 150th anniversary by creating a typeface, logo, posters and brochures. Inspired by ships and stripes she used origami to appeal to both young and old generations., but at the same time expressing the values and history of the Fisherman's Friend brand.
To see more of Jay's work visit her personal website at http://jaysunwoo.com/
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