Our new personalized
name cards have made me think about how each of us has our own unique and
individual identity, and how important it is in today’s world.
When we are children our identity is constantly developing. It evolves with each experience, eventually forming our own unique personality.
As we grow older we
begin to look to others for influence. We become more aware of the environment
around us and are shaped by social interaction. We begin to think about how we
are perceived and look to outside factors to define ourselves. The group we
belong to, the clothes we wear, the music we listen to, it all adds up to
create a unique picture of who we are and how we want to be seen by others.
In the past, our
tools for self promotion would have been restricted to a thoughtfully designed
resume or carefully chosen outfit. Today it is easier to define our identity
and to tailor it through social network sites. Now like a business we need to
think about content management. How are we represented in the digital space and
how does this affect our identity?
Saying
all of this, we need to remember that our identity is precious and unique to
us. Although it easy to manipulate, authenticity is key. Like any successful
company if our identity is not founded on core values it is just window
dressing.
Gavin Romanis, Senior
Creative Artworker / Retoucher
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