"Kidult. No it is not a new soft drink brand but instead refers to an adult (a "Kid-Adult") who has a deep interest in perceived childhood activities like computer games and children's cartoons, forming a subculture of social outcasts. In Japan, a similar term for such subculture is popularly known as "Otaku".
It seems that this type of person seeks comfort in the ever sweet nostalgia of their childhood days. We can see around in everyday life, from having a "Kidult" sitting next to you on a train, extremely engrossed in completing the next stage of his game and missing his stop, to the craziness over "Hello Kitty" plush toys where they would queue up for days to buy them.
There is an established trend in the visual arts, product and graphic design industries where designers are heavy influenced by this trend of mixing the cuteness of child-associated toys and characters with their products.
2. Mickey mouse shoes by Jeremey Scott
3 &4 . Wallet & Bag from Tsumori Chisato Collection
5. Horse shoes & bag from Japanese Fashion Brand “Ne net”
6. London base chinese fashion designer “Yang Du” collection
7. Lego block Clutch from Chanel
Toy & game is not only for children anymore
2. Toy figures by James Jarvis
3. Keep watch grip 7 labbit by Frank Kozic
4 NIke Stickers by Borsmind Studio
5 Momot & MCM collaboration
6 Figure & Puzzle game "Fix Pix" by E-Boy
In Packaging Industries is not an exception.
2. Hello Kitty Limited Edition From Mac
3. Japanese Doll Lip Balm from Mad beauty
4 El Caga ner by Bros mind
Jay Sunwoo, Designer
Images from
http://www.marcjacobs.com/, http://www.chanel.com/
http://www.jeremyscott.com/
http://ne-net.net/ http://www.tsumorichisato.com/
http://www.yangdu-duyang.com/
http://www.bearbrick.com/
http://www.studiojarvis.com/
http://www.frankkozik.net/
http://www.brosmind.com
http://momot.co.kr/
http://hello.eboy.com/
http://tohato.jp/
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